Welcome to CARD's Online Guide for

AGENCY EMERGENCY PLANNING

L. Communication

Make sure you can communicate with staff, clients, funders and your community

  Your Name: Your Agency:

Communications will make or break a disaster response. From a simple note on the door identifying your new location to a Public Information Officer correcting news reports about your agency, communication is the key to letting people make the right decisions.

Establishing when to communicate your message(s) is vital - think through the following considerations before putting out your message.


WHAT should you communicate?
Agency Operational Status reports
Damage assessment
Services offered or changed
Funds needed
Volunteers needed
Other:
Other:
Other:
Notes:

 

TO WHOM are you communicating?
Disaster services partners
Staff and volunteers
Clients
Funders
Media
General public
Other: Notes:

 

WHO should communicate the message?
Ensure they have proper training
Ensure they have proper authority
Ensure they share consistent message
Other: Notes:

 

HOW should you communicate?
Electronic
Paper
Verbal
Combination
Other: Notes:

 

WHAT can you prepare in advance?
Agency talking points/key messages
Disaster/Emergency response press release
Emergency related funding solicitation
Email, phone, pager, cell phone and fax lists
Other: Notes:


Make sure you know all the communication tools available to you. Mastering how you send and receive information will help you in both crisis and opportunity. A variety of options is the key to maintaining communication. Establish regular times for your communication.

Disaster Communication Tools
There are many communication tools we don't normally consider that may become useful if a disaster cuts off your normal channels. Which of these tools do you have access to if you need it?
Have Tool Notes
Bulletin Board/White Board
Carbon Paper / NCR paper
CB Radios
Cell Phones
Digital Telephones
Drums
Flag Pole
Ham Radios
Megaphones / Bullhorns
Pagers
Palm Pilots / Blackberries
POTS Telephones
Public Signage
Other:
Other:
Other:


 


Community Outreach Options
What are all the different ways you can speak to your community? Different method have different advantages, and may help you reach people you had not reached before.

Have Tool Notes
American Sign Language (ASL)
Computers : DSL or dial-up
Door-to-door canvassing or home visits
E-mail and listserves
Fact Sheets or FAQs
Fax Machines/WinFax
Information Phone lines (such as 800 numbers)
In-person events, workshops or classes
Language Translators
Mailing lists: brochures, fliers
Radio
Television
Video / cassette tape / CD-ROM / DVD
Websites
Other:
Other:
Other:
 

Notes: